PROBLEM
Zurich Santander needed to reach one of the audiences that was less in contact with insurance in Brazil: Millenials. FEA Junior consultancy came up with the idea to organize a business case competition in the major business and economics schools of São Paulo to familiarize the audience with this new brand. However, in order to achieve that, it was necessary to create a sub-brand that connected the insurance company with that new young audience.
THE SOLUTION
I created a new brand using the colors of the mother
company and added elements that communicated innovation,
exploration, and fun.
NEW SUB-BRAND LOGO
COLORS
PATTERNS AND ELEMENTS
ILLUSTRATIONS FOR
SOCIAL MEDIA POSTS
SOCIAL MEDIA POSTS
THANK YOU!
CREDITS
Art Direction/ Design: Bianca Takahashi
Strategy/ Event management: FEA Junior Consultancy
Tech/System: EspressoLabs
